Seekers Media and Partners Win National Collaboration Marketing Award for #TakeItToTheLake Tourism Campaign


Seekers Media and its partners have won the Marketing Canada Award by the Economic Developers Association of Canada (EDAC).

The #TakeItToTheLake multimedia campaign resonated with hundreds of thousands of people by creating custom promotional videos and stories, and an engaging and robust social media campaignand crafted by Seekers Media via its ZenSeekers channels and collaborative partners. It showcased the many attractions and activities of the Lakeland Region of northeastern Alberta.

The content campaign was created by Seekers Media, a leading Western Canadian content production and marketing company, for Lac La Biche County, Athabasca County Municipal District of Bonnyville and Town of Vermilion.

“Regional destination marketing, when done in a strategic and collaborative way, can lead to powerful outcomes,” said Jim Barr, founder of Seekers Media and producer for Lac La Biche region’s #TakeItToTheLake campaign. “Through this collaborative marketing initiative, community efforts have effectively driven awareness of Alberta’s northeast as a regional tourism destination. Our results have garnered tangible economic outcomes for the communities, and this was realized because of our simultaneous collaboration.”

Throughout the summer 2019 #TakeItToTheLake campaign, Seekers sent its videographers and writers to the region to experience the region’s top attractions, including backcountry adventures, Indigenous special events and Canada Day celebrations.

“Having worked with Seekers for a number of years, I have seen these collaborative campaigns make destination story-telling fun and fresh, showcasing for visitors some of the best places that Western Canada has to offer,” said Lisa Monforton, Seekers Media Editor.

Alberta’s tourism industry is a multibillion-dollar industry and the northeast part of the province has been identified as an area with vast potential for growth. Social media was the engine connecting specific groups of visitors with the catchy hashtag #TakeItToTheLake. The idea was to raise the awareness about the many offerings within Lakeland tourism, while inviting visitors to join the conversation and share their own experiences. In 2019, the campaign overall has reached an audience in the hundreds of thousands.

Check out to see all of the content produced by Seekers Media for #TakeItToTheLake. The campaign continues throughout this year and into 2020.

Seekers Media has also been nominated for an ALTO – Alberta Tourism Award, October 2019 – for its #SkiNorthAB campaign- best in partnership marketing, showcasing the diverse skiing opportunities in northern Alberta. #SkiNorthAB heads into its second season winter 2020 with an expanded group of partners.

Media inquiries regarding #TakeItToTheLake and all of Seekers Media brands may be directed to:

Jim Barr

CEO, Seekers Media Inc.
New Media Producer
[email protected]

About SnowSeekers

Seekers Media is a leading content production and content marketing company with over 11­­ of experience in the industry. Founded with an aspiration to challenge the world to explore Western Canada, Seekers Media's series of media brands invites audiences to connect with the places they want to explore and go on the adventures of a lifetime - over and over again. Seekers brands include:

Through engaging, relevant and helpful content, Seekers Media invites travellers to learn, become inspired and set intentions on their next getaway. We are a force of creative and digital strategy minds that make up one of the strongest teams in Canada. Mega social influencers, long time journalists, seasoned videographers and photographers back the Seekers Media content production framework. Innovative social media and online campaigns encourage collaboration and content generation. Digital workshop production and social media support round out Seekers Media’s offerings.

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